Update: Here's the story by Variety's Dave McNary.

LONGTIME COLUMBIA PICTURES CHIEFS MATT TOLMACH AND DOUG BELGRAD TRANSITION INTO NEW ROLES

Tolmach Launches New Production Company and Joins Spider-Man Team As Belgrad Promoted to Sole President of Columbia Pictures

On Monday night, the cast and filmmakers behind "The Green Hornet" unveiled the first-ever trailer for Sony's upcoming 3D action hero pic at Mann Chinese 6 in Hollywood.

On hand for the media-only presentation were star Seth Rogen, director Michel Gondry, writer Evan Goldberg and producer Neil Moritz. 

"We really wanted to make sure it portrayed the real feel more than anything," Rogen told the audience. "And I'm sure you all know a million times more about the Green Hornet than 99% of the people who will be seeing this trailer."

Following a brief Q&A, Rogen was supposed to then run next door and introduce the "Hornet" trailer on Jimmy Kimmel Live! but the late night talk show was having technical difficulties so the teaser never aired on ABC. (The 12:45AM ET online launch of the trailer, however, was still kept.)

Based on the popular 1960s TV show, "The Green Hornet" tells the story of a playboy heir (Rogen) to an L.A. newspaper fortune who resorts to fighting crime against the city's evil dwellers. Cameron Diaz, Christoph Waltz and Jay Chou also star.

Sony's 3D action-comedy hits theaters on January 14, 2011. 

Watch below:

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Actor Jesse Eisenberg plays Facebook founder Mark Zuckerberg in director David Fincher's 'The Social Network,' coming out this fall.

(Credit: Columbia Pictures)

LOS ANGELES, CA, June 16, 2010 - IMAX Corporation and Sony Pictures Releasing announced today that The Green Hornet, the adaptation of the radio and television masked superhero character, will be released to IMAX® theatres, simultaneously with the film’s wide domestic 2D and 3D release on January 14, 2011. The film will be digitally re-mastered into the image and sound quality of The IMAX Experience® and presented in IMAX® 3D.

The Sunday New York Times magazine story on author Stieg Larsson, which quotes producer Scott Rudin, seems to have confirmed a December 2011 release date for the David Fincher-directed version, as well as English-language versions of the second and third books.

"Sales will doubtless get an additional boost in December 2011, when the first American film version, written by Steven Zaillian and directed by David Fincher, is scheduled to come out, followed in short order by films of the second and third books, which will be shot together. Scott Rudin, the producer, said recently that the deal was immensely complicated to put together, not only because there were so many parties involved but also because of the ongoing popularity of the series. “The books were still growing even as we were negotiating,” he explained, “so the price tag kept moving.” 

But there's still no news on whether the actress cast as hacker Lisbeth Salander will be an unknown or a name thesp.

The third book in the uber-hot trilogy, "The Girl Who Kicked the Hornet's Nest,"  comes out in U.S. bookstores Tuesday, May 25.

Meanwhile, the Swedish version of "The Girl With the Dragon Tattoo" is nearing $10 million in the U.S. and Canada, making it by far the highest-grossing foreign language film of the year. Outside North America, it's a far bigger hit, at more than $90 million.